
With a board meeting right around the corner and many strategies for growth planned for the fall I began reflecting on
Conscious Lifestyle and jotted down an informal year in review.
It's hard to believe that one year ago Conscious Lifestyle was simply an idea discussed over lunch. With a tacit commitment to establish and grow the organization Thaddeus and I began forming our vision, creating a mission statement, and drawing up a timetable to get Conscious Lifestyle up and running. In the fall of 2005 I began meeting with Geno
Burmester to formulate a branding platform, design our logo, and brainstorm possible marketing campaigns. At this time Thaddeus and I were also drafting articles and bylaws for Conscious Lifestyle to become a corporation and eventually file for nonprofit status with the state and federal governments. Christian Shelton, or Young Politicians of America, had served as a wonderful advisor through all of these steps, so we decided to invite him to the Board. As the year came to a close we were ready to create our website so we began fundraising and interviewing web designers.
After returning from a 2 month hiatus abroad I set out to launch
consciouslifestle.org by April and achieved this goal with the help of
Jean-Michel Audoubert, who is a fantastic web designer out of SF. The response to the
site has been terrific. Since it has been online, my focus has been on getting it out to as many people as possible, updating the events and articles, and adding more companies. Kevin
Meenan, who works in the software industry, has recently offered to head online marketing and site management for Conscious Lifestyle in order to successfully capitalize on this focus.
I won't leak the plans for the fall until after our board meeting, but I will say this: I'm very excited for
Conscious Lifestyle to continue to grow as we move into our second year of operation.